Drink In Cheap Wii! Sub-£100 Gathers Pace

Nintendo Europe bossman stresses affordability

Believe!
18 Aug 2006

Good news for all gamers emerged earlier this week, as a serious Japanese analyst went on record to claim Nintendo will likely launch the Wii at well under $200 in the US, likely to translate to £150 in the UK on day one, arguably under even the most optimistic of predictions.

Tokyo-based Nikko Citigroup's recent report on the games industry, focusing on Nintendo's continually surging share price, claims the mainstream target demographic will not be asked for more than 19,800 yen for the basic hardware bundle.

Using exact currency conversions, this translates to a mere £90, a shade over $170 for the US and 133 Euros. Though of course, should Nikko Citigroup's Japanese pricepoint be correct, the price will be adjusted for Europe, the UK and the US, likely working against British gamers. Understand that in spite of our surging currency value, in real terms we are probably paying the cost of a few pints of Stella more than anyone else.

As you'll be aware, Nintendo is expected to make a serious announcement regarding the Wii in Leipzig next week. Price and release date have been closely guarded thus far. Indeed, check the exclusive interview we just published with the new boss of Nintendo Europe Laurent Fischer who, when pressed on Wii pricing said:
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"Nintendo is always working in the same way. E3 was the first time we had demonstrated anything to the public on Wii. What we offered was an invitation to come, play, understand and share our joy to play. People are already willing to come down a very new road with us. Price doesn't matter at the moment. Other stuff doesn't matter at the moment. It's something we'll announce later on. It's going to be an affordable price, and every time we've made a promise using the word affordable, we've kept it and we will do when we finally announce the price. It's going to be later on..."

Make of that what you will. SPOnG believes we're all in for a nice surprise rather than a nasty shock.


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Comments


133 comments posted.

First comment

Posted by dr_faulk
I disagree, I think we're in for a nasty shock. Nintendo's idea of "affordable" might mean "cheaper than the rest". Nintendo have such a long history of making decisions that makes a lot of their fans unhappy, and their recent spate of good-will and general awseomeness feels like the calm before the storm.

Something is telling me that it's going to release for $200 and I'll tell you why - the Gamecube went for the same price when it was released initially. The hardware in the Wii is not old, it's not a bunch of old Gamecube innards stuffed into a box and overclocked. We're probably going to get a nifty ATI R520 in there, which is new. It's hardware that still has had some R&D go into it. It's not old, just not powerful (relatively), but you can still charge a sane amount for it.
Also, factor in that this is the first console that we've seen in a while that's going to be sold for a profit. (Did Nintendo make loses on the GC when released first?) Typically, if Nintendo were to release it with the typical 'loss model' (whatever you'd call it), then I'd say $150. But if they really want to make enough profit to pay for great new hardware in the future AND cover the FREE online play, I say $200.

Now, whatever that translates into £'s, that's fine. Here in Ireland, we get pillaged by the likes of GAME Retail Ltd. and Gamestop. They will automatically jack the price up by €20-€30, and probably force us to buy as a game in some ass-value pack.

And if there IS a price drop in the X360, or even a better value pack for the €300 model, Nintendo are going to have a real tough time selling the Wii over the X360 with its media-centric capabilities, especially here where people don't buy videogames, they buys fads, hence the initial trouncing the DS got by the PSP, because I believe that 60% of the games-buyers are feckin' morons who don't know jack about decent games. (example - the midst of the last console generation, I knew people who worked in game shops and witnssed the following:
"I want to buy a games machone for my son".
"Okay, this one plays games, this one plays games and DVDs, this one plays games and DVDs but you have to buy the DVD controller".
"Oh...well, what price?"
"This one is cheapest, this one is more expensive, and this is more expensive still, plus controller."
"Hmmmm..."
"Also, this one is really popular so he can share games with all his friends."
"Okay, I'll go for that one."

Can you guess which machine is which? I shit you not, that's how the consoles were being sold in the Christmas panic. People don't know anything about games, and as much fun as the Wii is going to be, I really, really fear the the retailers are going to push the PS3 and X360 because they make more of a profit on it, and their jacked-up price of the feature-reduced-Wii doesn't make it seem attractive against the other two giants.

Approximately 90% of what I say is probably bull shit, but I've watched the most amazing Nintendo games fail at retail because there's a kink along the line somewhere. Maybe they'll keep the price below €200, and maybe the free online play will looks great alongside Xbox Live, and maybe Nintendo could market the Wii as having "1,000's of games at €5" (Virtual Console). Maybe, just maybe, the dumb public will finally get what good interactive entertainment is all about.

Here's hoping.

Latest comment

Posted by dr_faulk
Okay, I agree with you that it's not confirmed, but how the hell could they cost anymore? All this talk of cut-down development time and cheaper dev-kits means that the games should stay the same price, or even be cheaper!

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