Nintendo’s Last Minute Wii Ad Change
Proposed U.K. launch ads, not advertisey enough according to Japan
Turn that bloody advert off - it's not advertisey enough!
Marketing website, Brand Republic, is reporting that Nintendo of Japan has forced its U.K. division to change the forthcoming television ads for the UK Wii launch.
SPOnG has contacted Nintendo for comment and we’ve been sent the press statement post-haste. It says, ““Nintendo UK is very pleased with the Wii TV advertising campaign that Leo Burnetts UK have created. We have decided to run this campaign, which conveys the emotional response and sheer fun factor that Wii delivers in the New Year when we broaden our communication to a wider audience from gamer to non gamer alike."
That’s OK then.
“It is understood that the Japanese video-games company was unhappy with the documentary-style launch ads, created by Leo Burnett, and stepped in to make them "look more like ads", according to a source.
(Ad Agency) Leo Burnett had been expected to handle the launch of the console across Europe. However, UK marketing director Dawn Paine said that the agency would not be working on the pan-European launch campaign, but declined to comment on the identity of the agency tasked with handling the launch.”
(Ad Agency) Leo Burnett had been expected to handle the launch of the console across Europe. However, UK marketing director Dawn Paine said that the agency would not be working on the pan-European launch campaign, but declined to comment on the identity of the agency tasked with handling the launch.”
SPOnG has contacted Nintendo for comment and we’ve been sent the press statement post-haste. It says, ““Nintendo UK is very pleased with the Wii TV advertising campaign that Leo Burnetts UK have created. We have decided to run this campaign, which conveys the emotional response and sheer fun factor that Wii delivers in the New Year when we broaden our communication to a wider audience from gamer to non gamer alike."
That’s OK then.
Read More Like This
Comments
majin dboy 21 Nov 2006 15:00
1/2
can we see the new and old adverts online?
TimSpong 21 Nov 2006 15:45
2/2
majin dboy wrote:
can we see the new and old adverts online?
As far as I am aware, Nintendo Japan pulled the Leo Burnett ads before they went to preview outside the company. We'll keep digging, of course.