EA Boss Speaks Out About PS3 Launch
He expects Sony to ship 500,000 to 800,000 units in the US by end of 2006 - he loves everybody actually.
Posted 30 Nov 2006

Larry Probst, EA CEO
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Probst said that he had anticipated a lower shipment figure than that promised but added that, "Where they ended up was a bit of a surprise." However, he also told Reuters that he expects between 500,000 to 800,000 units will been shipped in the United States by the end of 2006.
He also noted that console sales and corresponding game sales were typically slow to begin with because of supply constraints, and a clear winner will not be known for as long as five years.
The Reuters report also quotes him in upbeat mode regarding sales across the industry, "Bottom line, I would say that the first holiday weekend met or slightly exceeded expectations. Clearly the Nintendo Wii had a spectacular holiday," said Probst, adding that Wii sales came in ahead of EA's forecasts."
Essentially, Larry covered all bases - even pointing out that the Xbox 360 is on course for 10-million US units sold by the end of 2006.
The pay-off to the report makes interesting reading and illustrates how by merely opening one's mouth and talking up everything, a high-profile management figure at a US-based company can impact 'shareholder' value: "EA's shares fell 1.8 percent to $56.19 after Probst's comments, before recovering a bit to close at $56.77, still down 0.8 percent on the Nasdaq."
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