Christmas Belongs To Microsoft

US Xbox 360 figures beat the competition

Posted by Staff
Christmas Belongs To Microsoft
Preliminary figures made available from US-based researchers, NPD, via CNBC report would indicate the bloody obvious: getting units into shops helps sell more units. Microsoft has learnt this from its initial Xbox 360 roll-out. Neither Sony – and to a lesser extent Nintendo - was apparently at that lesson.

The figures, which relate to sales from the start of November until Christmas Eve 2006, are still very flabby and their firmness is not helped by a definition of ‘sold’ but they will make startling reading for Sony.

Xbox 360: approximately 2-million

Wii: approximately 1.8-million

Sony PlayStation 3: approximately 750,000

One reason for this is that Microsoft ensured that it had units of its more mature platform, supported by TV, print and retail advertising in place during the crucial buying period. While its competitors fought it out over media coverage, hitting key areas and generating hype, Microsoft concentrated on its ability to get 360s into the shops where people could actually buy them.

Neither Sony nor Nintendo made this fairly basic achievement.

The Wii has done well, due mainly to its low-cost, the fact that its approach of inclusive gaming as attracted families rather than hardcore gamers and this in turn has provided good word of mouth.

The PS3 has suffered. However, PS2 has not, and this appears to be a fact which is getting lost in the general Next-Gen clamour. There is absolutely no doubt whatsoever that Sony is still making big money (with figures such as 664,000 sold in November) from PS2.

What does look bad for Sony, however, is that NPD’s PS3 figures add fuel to the rumours that the console is being left on shelves, sold at a loss on auction sites or even returned to the point of sale, despite promises of more stock emanating from HQ.

Whether the Wii can maintain its cutesy, fun-family force once the launch titles have been exhausted and no killer-game comes to the fore (and Nintendo has already gone hell for leather with Twilight Princess) only time will tell.

What is becoming apparent, however, is that Sony not only has an uphill fight on its hands. Whether the PS2’s dominance (and the health of the PSP in its fight with the DS) will be enough to cover the costs of the PS3 financially – and as importantly in terms of good will – well, that’s what the next three months will tell us.

Right now, with Microsoft holding steady, the Wii still making inroads and creating positive buzz (we still need to see that ‘great game’ though) and Sony living on past (solid) glories, as far as SPOnG can see, field is still open.

Oh, and from a UK perspective, here's an interesting set of Microsoft-related figures: the 360 and Xbox are near-as-dammit neck'n'neck in terms of UK average software sales:

Xbox: 84,392 titles over 94 weeks
360: 84,347 over 56 weeks

Quick comparison:

PS2 418,563 over 94 weeks
PSP 110,158 over 70 weeks
DS 73,905 over 94 weeks
Companies:

Comments

duque 2 Jan 2007 21:53
1/6
360 2 millions
Wii 1.8 Millions

Take in count that this data is from 1 Nov - 31 Dec, and Wii start selling on 19 NOv, therefore 360 had 2 weeks ahead. It would mean at least 300.000 Wii more consoles.

Conclusion: Wii is the winner
PreciousRoi 3 Jan 2007 08:24
2/6
Could you possibly miss the entire point the article was making any more?

It has absolutely nothing to do with fanboy pissing contests or 'fairness' in sales statistics. Bitching and moaning about how if the Wii had more time it would have sold more and 'won'...bah...get a clue, or mebbe actually read the article for what it is, instead of focusing on the fact that it didn't say exactly what you wanted it to.

More 360's were sold in the 2-month runup to Xmas. full stop. Microsoft 'wins' Xmas 2006. full stop.
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config 3 Jan 2007 09:02
3/6
PSP 110,158 over 70 weeks
DS 73,905 over 94 weeks


For an also-ran with a 14 week handicap, PSP seems to doing pretty well on software sales.
BlackSpy 3 Jan 2007 09:36
4/6
I think those are average weekly sales, so there isn't really a 14 week handicap. I'm surprised by the attach rate too though, I understood that the PSP wasn't doing so badly on units sold but was unable to sell the software to the people buying the units.
Ditto 3 Jan 2007 10:35
5/6
Here at least, shops are dedicating a lot more shelf space to PSP and UMD than they are DS, though.
engstrom 3 Jan 2007 13:42
6/6
NPD have announced that the figures being bandied around did not come from them. So until reliable info comes out can we stop bickering about who 'won' christmas?
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