Sony and Bandai-Namco have announced a ¥100 million (£415,000) joint venture to develop content based on the Cell processor at the heart of the PS3 – and other devices. Called Cellius, it will be formalised on March 5th with ‘Father of PlayStation’, Ken Kutaragi, as chairman.

According to Satoshi Fukuoka, a spokesman for Sony in Tokyo, Cellisus’ focus will be on “new entertainment products including audio and visual content.”

Bandai-Namco will take 51% with Sony owning the residual 49% stake. The management will come from both companies, the president and one executive will come from Namco; Sony will provide the other executives.

The news comes three months after Sony Computer Entertainment Incorporated (SCEI) moved Kutaragi ‘upstairs’ announcing that he would, “…continue to oversee the entire SCE Group as chief executive officer, and will fully exercise his power to reinforce and further accelerate the development of the PlayStation business.”

^{Source:Martyn Williams of the IDG News Service}