Mario creator and accepted game design genius, Shigeru Miyamoto, has gone on record with his thoughts on the Wii’s name, violence in games, Sony, Microsoft and the importance of mothers in the home, who, in his opinion, “take the initiative in family entertainment.”

Speaking about the controversial 'Wii' moniker, Miyamoto says, "We debated how the Wii might be thought of in the English speaking countries. And we came to a conclusion that there is no other choice but to use this short, appealing name."

Discussing Microsoft and Sony, he added, "I do think we are too conscious of competition… Nintendo should be unique and become a company that can not be compared with the other corporations. I don't think there is a company equivalent that has the know-how or skills with the technology behind the games, or has the history and experience in the entertainment industry, and or has such abundant and motivated staff."

Next up, he was clear that part of the strategy with Wii is to target mothers, noting that, "In a common family with a mother, father and children, I think mothers take the initiative in family entertainment and I think they would respond well to the Wii. And we might go as far as saying that we designed the Wii to that effect - as something that mothers would want to buy."

He was then drawn on the subject of violence in video gaming – a hot topic but not one that you would normally associate with a man best known for NintenDogs or Donkey Kong. Here’s his opinion:



^{The full CNN/TalkAsia interview can be seen in video format right here.}