Is The PS3 A Blu-Ray Trojan Horse?
Survey says yes!

29 Mar 2007
An interesting piece in today’s Guardian Technology section suggests that the PS3 is little more than a Trojan horse to enable Sony to sell Blu-ray media to an unsuspecting public. Who would have thunk it!?
After discussing the matter with Matt Brown, exec vice president of Sony Pictures Europe (and formerly of Dreamworks), the Guardian confidently states that:
“It's clear that Sony is happy to take its financial lumps in terms of losses in the games console market if it means guaranteeing a win in the high-definition video war. And the best way to do that? Lose money selling the players, and rake it back by selling the "software" - games and especially films. In the long term, Sony has far more to gain from winning the DVD format wars than it stands to lose in the gaming ones, since it could keep making the PS3 for the next decade.”
Sony has already shifted 1.8 million cheap Blu-ray players, sorry, PlayStation 3s worldwide. That puts it way ahead of the HD DVD camp, with Sony’s Matt Brown claiming that:
"Blu-ray discs are outselling HD DVD by three to one in the US….if I do a good job then in six months we won't be having a conversation [about formats]. And the PS3 is going to help us do the job ... Potentially, we'll have 10 times more [Blu-ray] players [in the form of PS3s] out there by the end of the year."
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Media research company Understanding & Solutions predict that, by the end of 2008, there will be 13.45m Blu-ray players in Europe compared to 1.6m HD DVD drives (with a slightly smaller gap in the US market in the same time period). SPOnG has spoken with Understanding & Solutions this morning, so expect a more detailed update based on their findings later today.
Let us know your thoughts on the Blu-ray/HD-DVD format war in the Forum.
Comments
16 comments posted.
I certainly wouldn't bet against that idea. After all, there's no other reason why the console is so expensive.
OK, lets look at this with numbers.
First of all, I was mislead by Wikipedia above, the Blu-ray 1X data transfer speed is 36 MBits/s. The 54 number appears to be for movies as players are required to spin at 1.5X for movie playback.
Anyway, the average seek time I've seen quoted for Sony-made Blu-ray drives is 210 ms, or the equivalent of reading 1.89 MBytes from the Blu-ray disc in a PS3 (36/8*2/1000*210). So if you are reading 1.89MBytes from disc, seek times are likely to be half of the total time to retrieve that data.
If you can double up the data stored on the disc and organise it to minimise seek times, you could theoretically half the average seek times to 105 ms, or the equivalent of reading 0.945 MBytes from disc, or 967 KBytes. Reading our 1.89 MBytes file now has only a third of the time spent seeking the data as opposed to reading it.
So what effect does this have on typical file sizes? Here is a chart I've just nocked up showing how fast you can read a set of file sizes with Blu-ray single data, Blu-ray doubled data and 12XDVD. I've assumed a 170ms seek time for DVD since that's what the page above says for the Sony Blu-Ray drive.
0.5MByte - 9.266s - 0.161s - 0.203s
1MByte - 0.321s - 0.216s - 0.236s
1.5MByte - 0.377s - 0.272s - 0.269s
2MByte - 0.432s - 0.327s - 0.302s
As you can see, once you get to 1.5MBytes, the DVD drive wins out due to its higher transfer rate, the amount of data is outweighing the time taken to seek. So to randomly find files under 1.5MBytes on the disc, the doubled up data idea works really well.
However, here's the bad news. Most of the time with loading levels for games, you seek once then read the whole thing in one go. Multiple megabytes in a go, filling the memory of the console. This applies to games with streaming data too, since you have to load the data required for the first section of the level before you can start to stream anything and this initial load is where players will notice the delay.
Once the initial data is loaded, you have more opportunity to load different models, textures and the like by streaming them in as the player navigates the level. This is where the double data method will really shine, but it can't be used for game like Shadowrun, for exmaple, where the player can teleport to other areas and will expect no lag.
Doubling up your data is a method that apparently works well with Oblivion, but may not work so well with other games. Other games may require a lot of optimisation of data for it to work. It's all swings and roundabouts, but for that initial load, higher rates of data transfer are much, much better.
First comment
Posted by Svend Joscelyne
PS3 is little more than a Trojan horse to enable Sony to sell Blu-ray media to an unsuspecting public
I certainly wouldn't bet against that idea. After all, there's no other reason why the console is so expensive.
Latest comment
Posted by tyrion
philiphallam wrote:
The majority of load time is actually taken up by seeking for the required file, not the actual reading of it.
OK, lets look at this with numbers.
First of all, I was mislead by Wikipedia above, the Blu-ray 1X data transfer speed is 36 MBits/s. The 54 number appears to be for movies as players are required to spin at 1.5X for movie playback.
Anyway, the average seek time I've seen quoted for Sony-made Blu-ray drives is 210 ms, or the equivalent of reading 1.89 MBytes from the Blu-ray disc in a PS3 (36/8*2/1000*210). So if you are reading 1.89MBytes from disc, seek times are likely to be half of the total time to retrieve that data.
If you can double up the data stored on the disc and organise it to minimise seek times, you could theoretically half the average seek times to 105 ms, or the equivalent of reading 0.945 MBytes from disc, or 967 KBytes. Reading our 1.89 MBytes file now has only a third of the time spent seeking the data as opposed to reading it.
So what effect does this have on typical file sizes? Here is a chart I've just nocked up showing how fast you can read a set of file sizes with Blu-ray single data, Blu-ray doubled data and 12XDVD. I've assumed a 170ms seek time for DVD since that's what the page above says for the Sony Blu-Ray drive.
0.5MByte - 9.266s - 0.161s - 0.203s
1MByte - 0.321s - 0.216s - 0.236s
1.5MByte - 0.377s - 0.272s - 0.269s
2MByte - 0.432s - 0.327s - 0.302s
As you can see, once you get to 1.5MBytes, the DVD drive wins out due to its higher transfer rate, the amount of data is outweighing the time taken to seek. So to randomly find files under 1.5MBytes on the disc, the doubled up data idea works really well.
However, here's the bad news. Most of the time with loading levels for games, you seek once then read the whole thing in one go. Multiple megabytes in a go, filling the memory of the console. This applies to games with streaming data too, since you have to load the data required for the first section of the level before you can start to stream anything and this initial load is where players will notice the delay.
Once the initial data is loaded, you have more opportunity to load different models, textures and the like by streaming them in as the player navigates the level. This is where the double data method will really shine, but it can't be used for game like Shadowrun, for exmaple, where the player can teleport to other areas and will expect no lag.
Doubling up your data is a method that apparently works well with Oblivion, but may not work so well with other games. Other games may require a lot of optimisation of data for it to work. It's all swings and roundabouts, but for that initial load, higher rates of data transfer are much, much better.
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