Alternate-history, Cold War strategy game World In Conflict – due now on Xbox 360 as well as PC later this year, as we informed you earlier today – is a strategy game that unashamedly wants to appeal to hardcore and casual gamers that might not have considered playing such games in the past.

World In Conflict does this in three basic ways. Firstly, the gameplay and controls are very quick to learn and familiarise yourself with. Secondly, the games themselves are broken up into 20 minute bite-size chunks, so gamers don’t have to devote all-night sessions playing never-ending sleepless strategy marathons. If they don’t want to.

Thirdly and most importantly, it looks the tits. Want to see what we mean? Then feast your eyes on the trailer Vivendi just sent over.