"The product you're discussing is Scene It, which comes with a what I call the president-proof controller, because even the president can use it. Anybody can use it. It's five buttons, it's very simple, it's a great family product. It's shipped with Scene It, there's four controllers in the box.

"Other games will be able to take advantage of that controller, and it is an opportunity for us to reach broader audiences, by design. And that is the intent, it's part of why we're driving that so hard, and you're going to see us continue to push that ability to reach into other audiences. And it's not the only type of controller. Guitar Hero has a guitar, and that's the game my 10-year-old daughter plays, and she loves it. So I think you're going to see that for us continue."