The Washington Post has done a particularly well PR'd job on the new president of the Entertainment Software Association - North America's version of our own beloved ELSPA (Entertainment and Leisure Software Publishers Association).
The most shocking part of the profile reveals that Michael Gallagher, for it is he, apparently actually plays video games. According to the Post (remember, this was the paper that brought down an American president):
"People ask him at least once a week if he can hook them up with an advance copy of the latest version of Halo or the next hot Nintendo game. This Father's Day, his kids got him a new vanity tag for his Lexus: GAME DAD."
"Game Dad" - that is just so goddam sweet - and well timed too by the kids seeing as Mike's only just taken up the post as chief advocate for the video games industry in the USA.
In yet more of the kind of hard-hitting journalism that saw Richard Nixon and Spiro Agnew (yes, Spiro! Don't know who these guys are... look them up), the author of the piece - a Mike Musgrove - continues his analysis of the man who will defend gaming against Hilary Clinton and Jack Thompson. Musgrove tells us:
"Our lunchtime game session included Wii Sports Tennis, Halo 2, Guitar Hero 2 and the boxing game Fight Night. At the end, I considered myself lucky to come away with a draw. Gallagher forgot to pack the DS that day, so we were both spared the tiebreaker. But if we do ever go head to head on Mario Kart DS, I'll practice first.
"I also learned something else: It's hard to conduct an interview while working through "Surrender" on Guitar Hero 2."
Seriously though, folks, even if this is more of a snow-job than an in-depth interview with the chap who has quite a fight on his hands to stop the games industry being sanitised by governments, Gallagher apparently does have on interesting thing to say.
"Why put a Nintendo DS into the hands of politicians? Gallagher said it's because he's trying to dispel stereotypes that he still encounters about video games. One stereotype he's trying to crack, for example, is that games are primarily for kids, when research has shown that the average gamer's age is in the 30s...
Gallagher likes to point out that only 8 percent of the games released each year are violent, "mature"-rated titles of the sort that make headlines."
Now, all we need in the UK is for a senior games advocate to get a positive piece in a major broadsheet into which he (or she) can embed one single, face-saving fact. Over to you ELSPA.
Source: The Washington Post