Games marketing executives love to figure out new ways of convincing you – the honest, hard-playing gamers – to buy their wares, so they will no doubt welcome the news today of a new event tailored specifically towards helping them do this, with Games Marketing Forum taking place at The Cumberland Hotel in London’s West End on Thursday 22 November.

Now, to SPOnG, one straightforward way for games marketing executives to sell more games would be to develop ever-better videogames in order to ensure that the customers are kept happy and spending.

That, however, is probably a little bit too obvious. Or naïve. Depending on your point of view. And after all the bottom line is this - the more that is spent on marketing, the less is spent on development.

Conference organiser Tandem Events claims that its conference offers a unique opportunity for games marketers to learn from marketing experts not only from the games industry but also from other consumer-facing markets.

“The Games Marketing Forum will allow delegates to keep-up-to-date with the latest marketing trends like social networking and understand how they can be integrated into their campaigns, listen to real-life success stories and take some new ideas back to the office. Plus just as importantly, mix with their peers and network at the evening drinks reception.” says Andy Lane, managing director, Tandem Events

Confirmed speakers at Games Marketing Forum include a fellow called Dan Coleman, responsible for kids and entertainment clients at leading agency Mindshare UK, who will be talking about how to create effective advertising campaigns and using the award-winning Lynx campaign as his case study.

Read SPOnG's recent review of the latest vile-smelling Lynx man-deodoriser right here... Oh, hang on, did we throw it away?