Last 60GB PS3s Getting Snapped Up

Has Sony got its 40GB strategy wrong?

22 Oct 2007
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Following a massive surge in PlayStation 3 sales, it has emerged that the cut-price 60GB model has been leading the charge.

Figures released by sales monitor Chart-Track show a massive 89 per cent chunk of the PS3s sold in the price cut's first week were the 60GB model, complete with its two packed-in games.

Chart-Track's director, Dorian Bloch, was unsurprised by the figures. “As expected, everyone’s buying the 60GB PS3 as it is such a bargain – the split is about 89 per cent to 11 per cent in the 60GB console’s favour. If you look at the software chart it’s had an affect there too, people have started buying three main titles: Resistance, Heavenly Sword and Motorstorm.”

Retailers remain optimistic about the 40Gb PS3's future, however. “Being a specialist retailer, Gamestation enjoyed success on the 60Gb SKU in particular, and would expect volumes to continue rising on the 40GB version over the coming weeks. The timing of the strategy has been perfect, with the new lower entry price coming in just as we approach gifting season”, said Gamestation head of product Anna Downing.

Downing's sentiments were reflected by HMV senior accounts manager, Jason Brooks, who said, “A lot of our technically savvy customers will have been persuaded to buy now because of the additional functionality of the 60GB machine – demand has continued to be high. We believe demand for the 40GB version will increase significantly as we enter Christmas trading.”

Did you rush out to get a 60GB PS3? Let us know why/why not in the Forum.

Source: MCV
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1 comment posted.

First comment

Posted by WHITEHOUSE RULES MY PANTS
i am really tempted to buy 60gig version - only cause its good price and i want one before they do away with backward support. Havent yet because sony have been a joke as of late

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