Got fires to fight? Got criticism to handle? Call for Nintendo of America's president Reggie Fils-Aime! Today he is mostly dealing with retailers charging exorbitant prices for the Wii - and with the implication that Super Mario Galaxy hasn't exactly been diving off shop shelves like a Chelsea player into an 18-yard box.

We'll start with Super Mario Galaxy - a game we reviewed here - a game that 'only' sold a 1.1 million units on its first month on sale in the USA. Reggie spoke to Reuters, which compared this with Halo 3's 3.3 million first month. As you might expect, Reg was not overawed.



Only Fils-Aime would say, "have any rembrance" when he could have said, "will remember" - you've got to appreciate the man. Sadly, however, because he's made that statement, every Xbot and Sony fanboy will have rembrance of it.

Okay, the Wii - and Reggie slips into smooth East End gang boss mode when he hears about retailers charging all kinds of crazy money for Wiis. Leaving aside for one moment that this is Nintendo's fault for not being able to organise its inventory, despite what RFA said on the subject yesterday, Reggie explains his position.



Genius! It's the equivalent of Reggie Kray whispering to the local chipshop owner, "I don't need to remind you how hot that fat is, do I geezer?" in a quiet, understated tone.

Reggie (Kray) might have a leg to stand on. Right now, Reggie (Fils-Aime) would be better off threatening his own manufacturing and logistics planners with a short walk off a tall building rather than making empty threats to retailers who are dealing with demand but not supply.

Merry Xmas all!

^{Source: Reuters}