Activision: PS3 Development Not a Problem
Publisher boasts PS3 success
8 Feb 2008
Activision has stated that, while other companies may be struggling to develop for the PlayStation 3, it has no such problem.
Speaking to investors during Activision's earnings conference call for the financial quarter ending 31/12/07, Michael J. Griffith, president & CEO of Activision's Publishing Unit, said:
“What you are seeing with many publishers is they are unable to simultaneously develop and launch on the PS3 and the Xbox 360. Instead, they develop and release one SKU at a time or they simply don’t release a PS3 SKU at all. Call of Duty 4 represents the best-in-class next-generation development, making it the number one selling title of all time on the PS3.
“Over the past year, our central technology group has created a proprietary set of tools for next-gen development that has enabled our developers to address the challenging PS3 architecture in efficient ways. Our tools allow us to identify performance bottlenecks in the PS3 and focus our effort in a targeted way to improve performance that would otherwise without these tools simply be a trial-and-error approach.”
“Over the past year, our central technology group has created a proprietary set of tools for next-gen development that has enabled our developers to address the challenging PS3 architecture in efficient ways. Our tools allow us to identify performance bottlenecks in the PS3 and focus our effort in a targeted way to improve performance that would otherwise without these tools simply be a trial-and-error approach.”
\ advertisement /
/ advertisement \
/ advertisement \
While Griffith is clearly trying to send out the message that Activision is on top of developing for the PS3, the phrases “challenging PS3 architecture” and “performance bottlenecks in the PS3” still stand out.
Griffith also noted the PS3 as “a technically challenging platform where many continue to struggle”.
Recently, Electronic Arts' CEO, John Riccitiello, said that the PS3 is still taking EA longer to develop for than the 360 where it is not the lead platform.
During the call, Griffith also outlined Activision's publishing line up for 2009. You can find SPOnG's report here.
Source: Seeking Alpha
Share this item on...
Comments
8 comments posted.
First comment
Posted by realvictory
In other words, it's because it's not the lead platform.
I think that if a developer chooses to develop on the PS3, it's their responsibility to make whatever they're doing work on the PS3 - thinking of it as secondary is irresponsible, if they were planning to release on it in the first place.
You have the right to say "PS3 is not good enough" if you're not using it, if that's the reason why you're not using it. But making a game on the PS3 and saying "I can't do it properly because it's too hard" is just unprofessional. Even if they said "this feature isn't possible on the PS3 for this reason" that would be more valid.
I think that if a developer chooses to develop on the PS3, it's their responsibility to make whatever they're doing work on the PS3 - thinking of it as secondary is irresponsible, if they were planning to release on it in the first place.
You have the right to say "PS3 is not good enough" if you're not using it, if that's the reason why you're not using it. But making a game on the PS3 and saying "I can't do it properly because it's too hard" is just unprofessional. Even if they said "this feature isn't possible on the PS3 for this reason" that would be more valid.
Latest comment
Posted by oMEN
bertybassett wrote:
Activision what happened with the PS3 version of COD 4, hum it was sh!tty and still needs patching.
Ther Xbox version has now been fixed and works fine.
BTW fanboys I owe a Wii so I didn't care which is better PS3 or Xbox360
i did not have problem nither,maybe your internet sucks.
Ther Xbox version has now been fixed and works fine.
BTW fanboys I owe a Wii so I didn't care which is better PS3 or Xbox360
i did not have problem nither,maybe your internet sucks.
Post Your Own
Companies
Competitions
There are no competitions running right now.
If you've entered one of our recent competitions, then check out the winners
If you've entered one of our recent competitions, then check out the winners
Polls
Related News
Latest News
Latest Features
| Review// Viva Piñata: Pocket Paradise | 6|Sep |
| Interview// Michael Rawlinson: General Manager ELSPA | 5|Sep |
| Feature// This Week in Japan: Afrika Corpse? | 4|Sep |
| Feature// The Truth Behind Indie Games | 2|Sep |
| Interview// David Braben, Industry Veteran | 29|Aug |
| Interview// Rare Senior Programmer, Nick Burton | 22|Aug |
| Interview// Harvey Elliot, Head of EA Bright Light | 21|Aug |
| Interview// Too Human's Denis Dyack | 20|Aug |
| Feature// SPOnG: August in Japan | 20|Aug |
| Preview// Tomb Raider: Underworld | 18|Aug |