Disney has announced that it will release a new "extreme sports" off-road quad racer dubbed Pure for the PS3, Xbox 360 and PC.

Now, here in the SPOnG Underwater Castle, our collective monobrow is raised when anyone applies the term "extreme sports" to... well, anything to try and sell it to us. It makes us feel like Pepsi has us in its sights for some kind of macho re-imagining of diet pop. That said, we've decided to give Disney the benefit of the doubt on this one, because it has a swanky trailer that makes us want to go do fast things and get dirty.

The game is being developed by Disney's Black Rock Studio, formerly Climax Racing. The studio has a history with racers, having worked on the likes of Moto GP and ATV Offroad Fury. The developer also has Wes Miller, pro rider and the founder of H-Bomb Films, on board "to assure the game adheres to the quad culture and authenticity but still allows creative liberties."

Disney tells us players can "either race against deft A.I. opponents or online players (up to 16-player multiplayer) in frenetic races and freestyle competitions all over the world."

This is something of a break from the norm for Disney. Even Turok, which wasn't your typical cutesy Disney game, was an age-old license. Introducing brand new IP (especially aimed at an older audience) isn't Disney's usual style.

Anyway, look at the video and screens!