Rockstar is getting serious about showing us the meat of Grand Theft Auto IV as the April 29th launch creeps ever nearer.

Below, you'll find the latest media to creep up on the official GTA IV website. Most importantly, some of it moves! We've got a video about Phil Bell, an Alderney businessman, along with an advert for one of the cars you'll no doubt find yourself driving as you cruise around Liberty City causing violence and mayhem.

When you're done with those, SPOnG has some new screens for you to sink your teeth in. When you're done with those... wait a while, SPOnG will have a new hands-on preview of GTA IV coming soon.

If you just can't wait that long, check out SPOnG's most recent preview of the game, which can be found here.

In other GTA IV news, Microsoft has said that the Xbox 360's exclusive episodic content will begin rolling out this Autumn.