The UK's video game trade body, ELSPA (Entertainment & Leisure Software Publishers Association), is openly criticising elements of the recently published and well received Byron Review. Its Director General, Paul Jackson, also appears to be using recommendations within the report for a media literacy marketing campaign to openly lobby for tax breaks.

Speaking to MCV, Jackson also poured scorn on the ability of the BBFC to cope with additional workload it will accrue if Dr Byron's recommendation that games aimed at 12 year-olds and up (rather than 15+) have to be BBFC rated.

You can read the full interview over on MCV, however, one element that intrigued SPOnG regarded the idea of funding for a communication campaign to inform consumers about game content and rating.

On page 168 of the Byron Review, the following recommendation is made (or bolding):



MCV, however, states the following:



Something appears to be amiss here as the Byron statement clearly states that industry will already be gaining government support.

This support could - with the correct lobbying and precisely applied pressure - come in the form of the kind of development grants and/or tax breaks that the UK industry has been crying out for.





^{Source: MCV}