Ubisoft gets a puff piece featured on Forbes today, hidden within it is some information from Laurent Detoc, president of Ubisoft North America regarding the lack of Assassin's Creed II this year.

According to the senior Ubi executive, the reason we won't be seeing another Assassin's Creed this year has nothing to do with development cycles or platform issues. It is simply because the company doesn't want to release it. "When we bring it back, there will be more anticipation for it", Detoc is quoted as saying.

Regarding what the company can release however, Detoc is quoted as saying that his company, "can turn a popular storyline in its Splinter Cell video game into a book, movie, TV series and Internet miniseries." So, the Splinter Cell TV series then - who will star in that?

Before we leave this lode of information, we have to bring sage words for all industry executives from Wedbush Morgan analyst Michael Pachter. If you are an industry executive, get your notebook out now and jot what follows down. It will turn your company around:

Forbes quotes the great one as saying, "I think they (Ubisoft) get it. By get it, I mean the formula for succeeding in videogames.

"Companies need to make games that can run on different platforms, be turned into brands and sell well."

There you go - make games that can sell well.