Perth's St John’s Shopping Centre recently ran a competition called "Young Jones and the Temple of Lost Treasures" which saw local kiddies chasing around the place getting high street brands seared into their brains... whoops... looking for treasure.

See, loosely tied into the Indiana Jones movie of late.

The winner - according to the shopping centre - was "Young Jamie McNair, 6, from Auchterarder" - crazy name, crazy town. Anyway, fresh-faced young Jamie saw his name "pulled out of the hat by his namesake, and St John’s Shopping Centre’s Administrator, Jamie Nie!" No freaking way?!

And his prize... "The prize, a Nintendo Gamecube, was won after Jamie completed his treasure hunt entry for Indy’s lost items, which were hidden inside retailer windows in the St John’s Shopping Centre."

Jamie said, “I can’t wait to get home and start playing with it. My big brother also entered but I’ve beaten him to the big prize. He’ll have to ask me nicely if he wants a go!”

Mr Nie commented “I hope Jamie enjoys playing with his prize. It’s a perfect start to his school holidays.”

Yes, we said it - a GameCube. A bunch of retailers managed to get lots of kids running in and out of their shops collecting 'treasure' using the Indiana Jones IP in order that one of them could win... a GameCube.

Our gasts are flabbered. Unless, maybe... the whole "Temple of Lost Treasures" thing cleverly refers to the fact the GameCube is like, really old and really a treasure? Nope, our gasts are still flabbered.

PS: that's Perth in Scotland not Western Australia.

^{St John's Shopping Centre}