Mike Wilson, the chief executive of Velvet Assassin publisher, Gamecock, is not backward in expressing his opinion when it comes to forthcoming the E3 show.

He told Forbes recently that his company, "...has a long and storied history of taking advantage of the press converging on E3 without actually paying the ransom or dealing with the stale bureaucracy of the actual convention."

Pretty bloody rad and rebellious, eh? On a slightly less rebellious note, Forbes also points out that Activision is actually hiring a former Roman Catholic cathedral to its 'Not E3' event. The company, along with LucasArts, Vivendi and id Software ended its membership to the show organiser, the Entertainment Software Association this year.

^{Source: Forbes}