Sony's Hirai: Repeating PS2-Size Sales for PS3 'Not Fun'

He's already seen the movie.

Kaz Hirai
21 Jul 2008

Kaz Hirai, the chief executive of Sony Computer Entertainment says that he hopes that lifetime PlayStation 3 sales will top those of the PS2. He also tells the Financial Times that the older console's sales give him a pain where the next-gen console is concerned. "It's not fun for me replicating the PS2 numbers. I've seen that movie already", he said.

According to the FT, Hirai wants to sell 150 million PS3s. The paper doesn't actually get Kaz to say as much though. It merely builds on the SCEE boss stating, "I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?" So, this looks like a bit of maths that uses the current 140m PS2s sold and adds... 10m.

As of the end of Sony's last fiscal year (March 31st, 2008) Sony had sold 12.85 million PS3s worldwide. That's over a period that's just short of 15 months. With 12.85 million sales under its belt, Sony has 137.15 sales to go to hit its target. However, the PS2 had sold between 10 and 14 million units worldwide depending on how you read Sony's official figures.

According to everyone's favourite analyst, Michael Pachter of Wedbush Morgan Securities, once the PS3 gets below $200 (£100) it will sell as well as the PS2. That doesn't look as though it's happening any time soon, however. Sony just announced that it will introduce the 80GB PS3 at the same price as the existing 40GB model (£299, $400 for the US). That might represent added value, but it doesn't put the console any closer to selling at below $200...
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Source: Financial Times
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Comments on this News


16 comments on-line.

First comment

Posted by SuperSaiyan4
The only reason why PS2 sold that many over its life cycle was mainly due to the millions that kept breaking, the lens was a common problem and then the slimlines kept over heating. Not to mention the many versions of the PS2, standard one, different colours ,quieter one with built in ethernet, more different colours, slim line, then more different colours...

Special editions, different colours, smaller and thinner etc etc and the ones that kept failing and breaking.

Latest comment

Posted by schnide
PreciousRoi wrote:
'sides, everyone knows that the Worst Pad Ever is a toss-up between the two that bookended Nintendo's best pad ever(SNES). The original NES pad was just garbage, and the 64 pad was an abomination.


I don't think you can call the N64 pad an abomination. The left hand side of it was useless, but the right hand side was perfect for GoldenEye.


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