Is Sony's unified, all departments talking to all departments, system brought in by Sir Howard Stringer backfiring? Or is the new LG Blu-ray player, the BD300 actually going to help Sony remove an Xbox 360 advantage? Let's see...
The reason we ask is that Neflix and LG have teamed up to bring in a sub-$500 (£250) Blu-ray player that can - and does - also stream Netflix content.
Microsoft announced a deal with Netflix to enable Xbox 360 owners to stream "10,000 movies and TV shows"
earlier this month.
According to LG, the BD300 Network Blu-ray Player will be available in the Autumn (Stateside) and will, "play high definition Blu-ray discs, up-convert standard DVDs to 1080p and allow Netflix subscribers to instantly stream more than 12,000 choices of movies and TV episodes from Netflix to the TV for no additional charge."
While this is partially good news for Sony - more Blu-ray players mean more cash - Netflix capability plus Blu-ray also removes some of the selling power of the PS3 to non-gaming punters.
That said, of course, it will also have a similar effect on the advantage that Microsoft felt it had with the Netflix deal. Everybody back to cartridges we say!