So, Alison Carroll - the 'new' Lara Croft sales lass - seems to have side-stepped a variety of badly judged crotch-shot marketing and come up smiling. Here, in fact, she is showing us all how hard you have to train in order to achieve your dream of selling stuff by looking a bit like a character.

"I feel like I'm slowly transforming into Lara", says Alison Carroll, the actress, gymnast and "arguably the greatest living embodiment of Lara Croft so far" (according to Eidos). She reckons it's a lot of responsibility. Well, Eidos does want to sell a lot of copies of the game, so SPOnG supposes it is.

Alison particularly likes the swan dive she does. "It's almost emulating in the game, where Lara jumps off the waterfall", she tells us. Quite.

You can find out more about Tomb Raider: Underworld in SPOnG's latest preview.

And before you ask, yes, we fell for it all which is why we're running the video. Alison is, after all, a very pleasant and appealing specimen.