Corporate FIGHT!!! Senior vice president for Corporate Communications at Sony Electronics, Rick Clancy, is none too happy with comments made by Samsung's director of consumer electronics, Andy Griffiths (not that one, American readers). They are spatting about Blu-ray - with PS3 being brought into the fight like a child in a tug-of-love divorce hearing tragedy.

Griffiths recently told Pocket-Lint, that 2008 is going to be a "huge" year for the format - which Samsung is "...heavily back-ordered (on) at the moment".

All good stuff for Sony then. But then Griffiths is quoted as stating, "I think it [Blu-ray] has 5 years left, I certainly wouldn't give it 10".

This has forced Sony's Clancy to slap back at one of his company's apparent Blu-ray allies. First up, he 'blogs' that, "Now, I can understand why Microsoft and Toshiba would not be immediate adopters of the format (although I predict market demand will eventually persuade them otherwise)."

Right... so, what about this lifetime thing and Griffiths?

Rick tells us, "In my opinion, he couldn’t be further from the truth." Only in your opinion Rick? So, why does it have any longer than Andy assures us (bit of perspective: DVD first hit the market in 1996 in Japan)?

PlayStation 3 goddamit! "First of all, there are millions of BD-based PlayStation 3 videogame consoles in consumers’ homes around the world and this number is growing fast as the device is introduced to new global markets and to new consumers every day. I believe the value of this product is only going to increase for many years to come — perhaps a decade — as developers realize the true power of PS3 in the new games they create, and as the device’s real world features like Blu-ray compatibility blend with new virtual and, yes, networked world features like PSN and Home."

Hold on, Rick just called it a 'videogame console'... and we thought it was the "PLAYSTATION®3 computer entertainment system"!

Somebody hasn't briefed Rick, who also goes on to use the PS3 in his HDTV argument for Blu-ray, "And once they have HDTVs like these, you better believe they’ll invest a few hundred dollars more for a dedicated Blu-ray player or PS3 console to get the most out of their precious new home entertainment acquisitions."

So, once Sony Electronics and Sony Computer Entertainment can agree to exactly what the PS3 is ('videogame console' or 'computer entertainment system') things should be rosy for disc-based content. Unless Warners picks up the big stick that is.