MTV's Beatles Deal due to Activision Attitude
Music industry not happy....
Posted 4 Nov 2008
No wonder Paul went veggie, eh readers?
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It would appear that MTV managed to secure the rights to the songs of The Beatles because Activision came on a little superior during the deal making.
Reuters would have us believe that Activision's CEO, Bobby Kotick, might not have been too flexible when it came to who was going to pay for the songs inclusion.
The agency quotes Beatles music publisher Sony/ATV CEO Martin Bandier as saying, "It (the deal) was presented as if they (Activision) were doing the music business a favour.
"It's true you can choose other types of music, and somewhere along the line someone's going to do it for free for the exposure ... When it comes to the Beatles, the leverage changes. We're very happy with the terms of our arrangement with MTV."
The business BS term, "the leverage changes" actually means, "It's The Beatles you idiot... do you have any idea who much they still sell??"
Source: Reuters
Reuters would have us believe that Activision's CEO, Bobby Kotick, might not have been too flexible when it came to who was going to pay for the songs inclusion.
The agency quotes Beatles music publisher Sony/ATV CEO Martin Bandier as saying, "It (the deal) was presented as if they (Activision) were doing the music business a favour.
"It's true you can choose other types of music, and somewhere along the line someone's going to do it for free for the exposure ... When it comes to the Beatles, the leverage changes. We're very happy with the terms of our arrangement with MTV."
The business BS term, "the leverage changes" actually means, "It's The Beatles you idiot... do you have any idea who much they still sell??"
Source: Reuters
Comments
2/3
PreciousRoi - this Beatles title isn't going to be a part of the Rock Band franchise. It's to be a standalone game. I can't wait to see it.
3/3
PreciousRoi wrote:
This is huge.
Not only because it makes Rock Band that much more uber.
There are two artists who are notorious in the music world for being hard to aquire the rights to their music. All MTV/Rock Band needs now is to aquire the rights to Led Zeppelin and they will have done what some companies in the online jukebox market have been trying for years with no success. I'm sure there are more artists out there with hard to aquire rights, erm, only other big one I can think of atm is some country guy, uhhh, I dunno, I think he's the biggest country artist ever or something...but no one compares to the Beatles and Led Zeppelin. They are the first things someone complains about when we place an online juke.
So, MTV, don't rest on your laurels, lock down Zep before Activision realizes what a collossal blunder they've made (too late?) after that you can sit back and pick and choose like you've been doing. (No more newly released albums from aging hair bands though please, rather, more classic albums from aging hair bands) (only half joking)
I am cursed however, I'm not good enough to play the songs I want on Hard, and I'm waaaay too good to play them on Medium. Damn you Steely Dan and speed metal.
Activision needs to get over themselves, though as a stoild Rock Band partisan, I guess I should hope they don't. All they have is the brand name, all the real momentum is with Rock Band, they needed something like this to make their song catalog competitive with all that material Rock Band has floating around.
Not only because it makes Rock Band that much more uber.
There are two artists who are notorious in the music world for being hard to aquire the rights to their music. All MTV/Rock Band needs now is to aquire the rights to Led Zeppelin and they will have done what some companies in the online jukebox market have been trying for years with no success. I'm sure there are more artists out there with hard to aquire rights, erm, only other big one I can think of atm is some country guy, uhhh, I dunno, I think he's the biggest country artist ever or something...but no one compares to the Beatles and Led Zeppelin. They are the first things someone complains about when we place an online juke.
So, MTV, don't rest on your laurels, lock down Zep before Activision realizes what a collossal blunder they've made (too late?) after that you can sit back and pick and choose like you've been doing. (No more newly released albums from aging hair bands though please, rather, more classic albums from aging hair bands) (only half joking)
I am cursed however, I'm not good enough to play the songs I want on Hard, and I'm waaaay too good to play them on Medium. Damn you Steely Dan and speed metal.
Activision needs to get over themselves, though as a stoild Rock Band partisan, I guess I should hope they don't. All they have is the brand name, all the real momentum is with Rock Band, they needed something like this to make their song catalog competitive with all that material Rock Band has floating around.
Queen > all...and i do not know jack about rock, all of you should hold this against me.
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Not only because it makes Rock Band that much more uber.
There are two artists who are notorious in the music world for being hard to aquire the rights to their music. All MTV/Rock Band needs now is to aquire the rights to Led Zeppelin and they will have done what some companies in the online jukebox market have been trying for years with no success. I'm sure there are more artists out there with hard to aquire rights, erm, only other big one I can think of atm is some country guy, uhhh, I dunno, I think he's the biggest country artist ever or something...but no one compares to the Beatles and Led Zeppelin. They are the first things someone complains about when we place an online juke.
So, MTV, don't rest on your laurels, lock down Zep before Activision realizes what a collossal blunder they've made (too late?) after that you can sit back and pick and choose like you've been doing. (No more newly released albums from aging hair bands though please, rather, more classic albums from aging hair bands) (only half joking)
I am cursed however, I'm not good enough to play the songs I want on Hard, and I'm waaaay too good to play them on Medium. Damn you Steely Dan and speed metal.
Activision needs to get over themselves, though as a stoild Rock Band partisan, I guess I should hope they don't. All they have is the brand name, all the real momentum is with Rock Band, they needed something like this to make their song catalog competitive with all that material Rock Band has floating around.