Xbox 360 vs PS3 Take-Two's Take
Wii and rest of world... not so much.
Posted 18 Dec 2008

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In the year to October 31st 2008 the company saw a tight race between PS3 and Xbox 360 in terms of revenue generation. The 360 pipped PS3 to the post with 39% compared to the latter's 34%. The Wii registered a measly 9% - just ahead of PS2's 8%.
For the final quarter of 2008 (three months to October 31st) however, PS3 moved ahead of Xbox 360, providing 35% of Take-Two's gaming revenue compared to 28% for Xbox 360, and 13% for Wii.
Bear in mind that 2008 saw the company receive $50m from Microsoft for the Xbox 360-exclusive GTA IV DLC. The payment of which, according to Take 2's Chief Financial Officer, Lainie Goldstein went as follows,"The first 25 [million dollars] is for the first episodic content package that’s supposed to go out and that is in March of ’08. That’s why it moved into current because it’s in the next 12 months. The second 25 [million dollars] will be for the second episodic, the episode, and that will be later in fiscal ’08."
Finally, let's be frank here, Take-Two makes its money in the USA. The figures show that for the year to October 31st 2008, the geographical split was: USA at 65% of revenues versus 'International' at 35%.
You can read the full set of results right here for your very own self.
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1/1
Microsoft sucks!! They are terrible w/ customers!
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