According to a recent report (The State of the Media Democracy) by Deloitte, "Millennials, the generation of 14- to 25-year-olds, watch just 10.5 hours of TV a week..." this compares to "15.1 hours for those belonging to Generation X (ages 26-42), 19.2 hours for Baby Boomers (43-61) and 21.5 hours for Matures (62-75)."

So, what the hell are the kiddies doing? Apparently, "...they are spending the most time with media in general, making that up with video games, music and the Internet."

Finally, however, it's the old farty GenXers who are pushing video games purchases. But don't go thinking this is all abut the hardcore, stand-by old skool gaming. Nope, Gen X pushes games "as that medium, once frowned on by parents, is more recently being used for 'family time'."

^{Source: Adweek}