EA's well into its marketing stunts at the moment - following fake Christian protests about Dante's Inferno, the publisher got a load of Brutal Legend 'fans' together to break the world record for the most people playing air guitar at once. Yes, there's a record for that.

It was done at the Download Festival in Donington Park which, as EA puts it, "saw servants of metal shredding frets and wailing on their axes in an orgy of rock godliness." 440 Brutal Legend 'fans' (read: people who happened to be walking past) got involved, breaking the previous record of 318 set in 2008.

The soundtrack? Motörhead's Ace of Spades.

Kerrang FM’s Christian Stevenson (who may have fallen through a hole in the 1990s to get there) took point, apparently saying afterwards, "That was one of the raddest jams I've ever been involved with. The crowd played their air guitars better than Eddie Van Halen! Then they destroyed ’em good and proper. Who cares, right? They can go to the air guitar shop and get another one. Sick to the infinity of sickness! I want a crowd like that at every gig I'm at. Awesometacular – air guitar world records rule!"

He said "rad". He said "Sick to the infinity of sickness". Is that any way for a grown man to talk? Really? We're frankly surprised that shortly after the record attempt William S. Preston, Esquire didn't call, demanding his dialogue back. We also suspect he wanted to know why the assembled crowd didn't also get the record for lamest record attempt ever...