When Barack Obama (president of the USA - yeah, that guy) said that in order to get healthier kids should "step away from the video games", some peddler of fitness titles was bound to use it to shamelessly plug their product. Not wanting to disappoint, EA Sports president Peter Moore has stepped up to bat.

"As a father of three and someone who spends many a morning or lunch hour out on a run and/or in the gym, I applaud the President urging Americans to get off the couch and get active. Of course, I can’t resist pointing out that while I’ve always wholeheartedly endorsed moderation in anything you do, including playing games, it may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active. This is a “game” even the President may not want to 'step away' from", Moore wrote in a blog post.

In an outburst worthy of a daytime TV ad slot, Moore went on, "Mr. President, here is my challenge to you: Try EA SPORTS Active and I guarantee you’ll need aides saying 'Yes You Can!' to finish your first workout."

Of course, Obama might not have time to play EA Sports Active, what with him being leader of the free world and star of President Evil.