SEGA's Hot for PS3/Xbox 360 Gestural Land Grab

SEGA plots rise to PS3 wand/Natal supremacy

Posted 1 Jul 2009
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SEGA reckons it has a leg up when it comes to publishing games that will make use of Microsoft's Project Natal and Sony's PS3 motion controller. The company has "gestural experience".

"Being the largest third-party publisher on Wii we obviously have good gestural experience so for us I can see an opportunity to get a land grab on some of our competitors by taking our head start in gestural gaming and evolving it", SEGA's European development MD, Gary Dunn, has stated.

But, erm, what about the fact that the coding for each peripheral will be... well, different? Don't worry, Dunn's thought about that. He noted that, as far as developing for different motion control platforms goes, "There are two possible routes. You can opt to design a system around commonality so you have efficiency when you grow out your game design across platforms, or you can develop a different development process for each system."

Yes, that last sentence took several minutes of hard corporo-bullsh!t-to-English translation work for us, too. We came up with: "You can use one system and then port it to other platforms. Or you can design a separate system for each platform".

Full interview here.

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