Peter Edward, director of the PlayStation Home platform has been rolling out figures for Sony's ambitious PlayStation Home project at the Develop conference in Brighton.

These numbers include:

- 3 million European home server sign-ups.
- 7 million total Home sign-ups across all servers.
- Majority of total sign-ups are aged between 18-35 (the prefect dream demographic of a marketer).
- European server Home users sessions average 56 minutes.
- Six million free and paid 'items' downloaded on European servers.
- 25-30% return users.

But wait, that is 25-30% of total PlayStation Network accounts - of which there are 20 million, rather than 25-30% of signed-up Home users - of which, as we've seen, there are 7 million.

Let's be generous on that range, and say 30% of 20 million users. This, by our maths is 6 million returning users. This is over 85% of the seven million signed-up Home users - a very healthy figure.

Why, however, would the figures flip from 'sign-up Home users' to 'PSN users'? Either a strange misquote by the sources of the figures or, for some reason we can't fathom, 25-30% of 20 million is more impressive than 85% of 7 million.

As soon as we can get Peter Edward on the blower, we'll clarify.

^{Sources:
Edge
GI}