Adams Media Research - which has been providing data to Hollywood for a quarter of a century - has, according to Cnet, stated that "Xbox households are watching 17 hours of Netflix streaming content a month". This, according to the company is a 'significant' number.

The news comes as Sony takes Netflix services onto the PS3 next month.

The analyst has also, "credited Microsoft's Xbox with fuelling much of the speedy growth (of Netflix)".