Nintendo of America's president, Reggie Fils-Aime has been 'business candid' with the Fox Business News show.

Says Reggie, "The third year in a generation is typically the strongest year. We're now in our fourth year, and last year was a record year for the Wii hardware business. So, it's going to be really tough for us to lap those numbers, but we're having a great holiday season so far."

On a related Ninty note, Reggie also points out that unlike Japan, NOA has no desire to enter the world of gambling given that laws in the USA relating to 'adult gaming' are set to change next year.