Acclaim UK has announced plans to have members of the public change their names to Turok as part of its marketing campaign for the upcoming dino-themed FPS Turok Evolution.

In a somewhat stretched version of the latest marketeer buzzword ‘identity-marketing’, Acclaim is seeking human billboards to advertise its latest game.

“We are looking for applicants who want to experience the kudos of being pioneers in advertising, who are willing to step beyond the leading edge of marketing practice", said Shaun White of Acclaim.

In return for changing your name to Turok, Acclaim will deal with all the tricky deed-poll legals and give you a Microsoft Xbox, a copy of Turok and a monkey. Well, £500 anyway Guv'ner.

What a great deal!

Sign up at mynameisturok.com