Peter Moore: ...Over the years you've talked about 'The Trojan Horse' and asserted there's an end game here that's not about videogames. That we want to infiltrate your living room and just attach a cash register to your broadband connection.

SPOnG: But in fairness, there were many Microsoft executives going on record in 2000 and 2001 to say that there would only ever be games and that there would never be any other content throughout the project, and they said this repeatedly.

Peter Moore: When Robbie Bach stands up and talks about 'digital entertainment' and the headline 'Lies Exposed!', and remember that I read SPOnG every day, and then I read on your site that [Ken] Kutaragi said, 'this is never a games machine', and I wait for the next day for the same reaction and it never comes.

SPOnG: But Sony has always said that though, since the PlayStation 2. It has always been their published plan.

Peter Moore: Yes. But they have never delivered. The element of what we're trying to do - we believe that games are at the core of interactive entertainment in the future. That when we look at what people will be doing with their televisions next year or the year later - well the TVs themselves are now built for videogames and interactive entertainment. The 18-30 male demographic has beautiful televisions but they ain't watching television on them. They're playing games, they're on Xbox Live. They're bringing gaming out of the bedroom to where it really belongs - with your cool TV, 16 x 9 aspect ratio, surround sound system... Games offer a more compelling entertainment experience than television and we know we can make a difference and compete. We know we can be a major player in interactive entertainment and we know that investment into the game space is what we need to do. We've done that as you well know, to the billions of dollars, and we'll continue to do that.