In one of those quotes that is either taken out of context or made by somebody who knows exactly what effect it's going to have, Bizarre Creations' Martyn Chudley has said the following regarding Project Gotham Racing:

"We used to hate the gamer. You could complete a level on Silver and the game would go, 'That's a bit shit, why don't you do it on Gold?' We never gave them enough reward."

See the full context over here.