On the face of it, some games just don't need a 'lifestyle' trailer, whether they're made for the Wii or not. SEGA's The Conduit has been trumpeted by Nintendo as a big release for the hardcore, so why are we looking at a girl in a brightly lit bedroom playing it, when we all know it's for teenage boys who like to sit in damp basements and aren't that bothered about going outside?

After watching it, however, we can see why SEGA would want to convince us the game is worth playing in multiplayer. Have a look for yourself.