Come on, let's face it, we all love a bit of hype. We don't? Well, that's no playing the game at all. Take a lead from Tony Bartel, executive vice president for merchandising and marketing at GameStop who tells USA Today: "By all indicators, we anticipate Call of Duty: Modern Warfare 2 will be the biggest entertainment launch of all time," says .

Even Tone' can't work out if it's Modern Warfare 2 or Call of Duty Modern Warfare 2 though, so what chance does anybody else have.

We've just had a quick look for other 'Biggest Entertainment Launches' ... here' a few:

FIFA 08
GTA IV
Halo 3
Wrath of the Lich King
Dreamcast
Braid

So, quite some competition then.